12/15/2023 0 Comments Pixplant and vray for archviz![]() Their recent work includes a video for the Danjiang Bridge Competition, in which morean provided a dramatic construction animation accompanied by atmospheric shots by another visualization company, Studio MIR. These visualizations can be geared toward clients, competitions or used as material for fundraising. Take morean digital realities, for example, a visualization firm that works in conjunction with architects to create renderings and animations that help explain how a project will work. Luckily for us, there are firms out there that specialize in aiding that process. In this age of lightning fast response rate, it is more important than ever for architects to be able to provide clients with a clear idea of what is to be built. See them all after the break.Ībove: The final presentation video for Zaha Hadid Architects' Danjiang Bridge entry, with construction sequences provided by morean digital realities and atmospheric shots provided by Studio MIR ![]() We’ve rounded up 5 different sites that offer free render people of a wide range of ethnicities. In wake of this, other groups have worked to produce workable databases of diverse, culturally representative render people, giving architects and architecture students the freedom to accurately depict their work in its intended context. As the people providing the crowdsourced images were from predominantly Caucasian, Scandinavian countries, there was a surge of such people appearing in renders in projects across the world. In the early years of free, online render-people databases, there was a stark homogeneity to the people represented. With sites like Skalgubbar, architects and architecture students have easier access than ever before to “Render People”: PNG cut-outs of people, ready to be photoshopped into buildings. The significance of people in architectural rendering is nothing new – the added realism, and addition of narrative elements can make or break whether a render successfully sells its project. Aside from capturing standard video or images, drones have given rendering artists access to software that allows them to accurately map the topography of an area slated for development, adding a new level of context and accuracy to the rendering. Drones equipped with the same capabilities can now be purchased for a fraction of the cost, making aerial photography more attainable. In the past capturing aerial photographs of an area could only be achieved from planes or helicopters, both of which come at a hefty price tag, even to rent. ![]() With this in mind, and in a continual attempt to improve the accuracy of renderings while increasing the value they provide to architects, some rendering artists are now taking advantage of readily available Unmanned Aerial Vehicle (UAV) platforms – more commonly referred to as drones – to gain a unique vantage point of land slated for development. Seemingly minute details such as the warmth of interior lighting in night renders can actually make a dramatic impact on how the image is received by a potential client or investor. The point of the role of visualizations in our communication is relevant but, even though we fully understand where the criticism comes from, arguments such as these are in our opinion not correct.Ĭorcovado and Christ the Redeemer by Pix4D on SketchfabĪs I have touched on in the past many times, context is what transforms an artistic rendering into a photorealistic visual that accurately portrays a building. We'd like to discuss this common critique. This criticism – of renders in general and MVRDV's renders specifically – is a returning point of critique: on ArchDaily in 2013, Tim De Chant begged in an opinion piece “Can We Please Stop Drawing Trees on Top of Skyscrapers?” Though that article did not mention MVRDV in the text, our Peruri88 project in Jakarta was given the dubious distinction of being the article's most prominent image. In a recent article on Vice (in Dutch) and on his research platform website Failed Architecture, architecture writer Mark Minkjan comments on the phenomenon of architectural renders, arguing that “digital visualizations and hollow sales pitches hide the ugly sides of architecture.” In the article, Minkjan takes MVRDV's proposal for Ravel Plaza in Amsterdam as a “case study” to discuss the misleading quality of the render. ![]() MVRDV's proposal for Ravel Plaza in Amsterdam.
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